seabet mobile Culture Manual

Category: Reading experience Release time: 2020-04-24 Number of viewers:0 Share

Dear leadership colleagues:

The book I want to share with you today is "The seabet mobile Culture Handbook"。Maybe many people don’t know much about the American company seabet mobile，In fact, seabet mobile is ​​like Youku in China、iQiyi is very similar，Most families in the United States watch the drama through him，He means you can pay not to see ads，Including the world-famous dramas such as "House of Cards" and "Orange is the New Black", they were all created by him，Listed on NASDAQ in the United States in 2002，The current market value of the company is 1325.USD 7.6 billion。And his predecessor turned out to be a DVD rental company，Now we have the ability to compete with Hollywood。How awesome is seabet mobile，I want to share a story with you first，The main competitor of seabet mobile before was a website called hulu，Hulu’s shareholders are too famous，It’s scary to say it，One is 21st Century Fox，One is Disney，The other one is Universal Pictures，It is a video website established by the three major companies with the most IPs in the world。Hulu came up and said we were going against seabet mobile，Our solution is not to pay，But we add ads，He returned to the original state of using advertising to make money，Consumer, don’t you just want to spend money，I let you watch it for free，Just add ads。I didn’t expect that Hulu couldn’t beat seabet mobile，Subscriptions dropped sharply。Actually, I have been thinking too，The success of a business，In addition to the founder’s strategic choices，As a member of the enterprise，What contribution can we make？With this question，I chose the book "The seabet mobile Culture Handbook" by Patty McCord, former Chief Talent Officer of seabet mobile，Planning to find out the story behind seabet mobile’s success。The content of the book is very simple，Mainly explains seabet mobile’s 8 cultural principles，And the author’s understanding of the 8 principles and some cases。seabet mobile relies on these 8 simple cultural principles，Keep your business dynamic，Achieved leaps to the second curve again and again。

Here we see the importance of corporate culture，So how does seabet mobile’s corporate culture work?？First，The core of seabet mobile culture is freedom and responsibility，Based on such cultural core，From the establishment of seabet mobile’s cultural system to the establishment of every cultural norm, it is closely centered around freedom and responsibility。For example, the first cultural guideline - we only recruit adults，I think the concept of an adult is to be able to be responsible for oneself and the company，Ability to think and act independently，No need for others to watch、Hold on、People who can do things with coaxing，This is the threshold for seabet mobile recruitment，That is, first ensure that the recruited people can manage themselves from the admission process、Take responsibility；Look at the second cultural guideline - everyone should understand the company's business，Because only by understanding the company’s business can we assume responsibility，Also for the realization of freedom and responsibility；Cultural Code Article 7 - Pay employees according to the value they bring，This also encourages employees to create value for the company through their own efforts，This is also advocating freedom and responsibility。So，The culture of seabet mobile looks simple，Only five words - freedom and responsibility，But it’s actually not simple，These five words serve the strategic positioning of the enterprise，At the same time, a complete set of guarantee mechanisms has been established to ensure the realization of these five words，That is, cultural norms。Not only that，To ensure the realization of cultural norms，seabet mobile also provides a set of tools for each cultural principle，For example, in order to realize the third cultural principle-absolute candor，In order to obtain truly efficient feedback，seabet mobile advocates setting an example from top to bottom，That is, everyone must be open and honest，They practice something called "Go in team meetings、Stop and Continue" method，That is, each person has to tell a colleague something he should start doing、One thing he should stop doing、One thing he has done very well and should continue，To encourage openness and honesty among employees。There are many tools and methods like this。

So what should we learn from seabet mobile？I think many of the methods and theories mentioned above can be directly used for reference，But this shouldn’t be the core，I think the most important thing is that we should build our corporate culture around the strategic positioning of the company，And establish a guarantee mechanism to ensure the realization of corporate culture，Let corporate culture directly determine employee behavior，Let corporate culture affect the effectiveness of human resources，Let corporate culture play a profound and long-term role in improving the core competitiveness of enterprises。

The above is some of my recent reading experience，Please criticize and correct any inappropriate or inaccurate points，Thank you。

Contributed by: Du Weihao