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General Secretary Xi Jinping said，The core of a country’s comprehensive strength is cultural soft power，This is about the concentration of energy and spirit，We must strengthen our theoretical confidence、Road confidence、System confidence，The most fundamental thing is to add cultural confidence。

Home page of the official website of Shandong Development Investment Holding Group Co., Ltd. (hereinafter referred to as "Shandong Development Investment Group")，“Corporate Culture” occupies a separate section in eye-catching font，Highlighting the importance this young provincial enterprise attaches to cultural construction。In recent years，Shandong Development Investment Group is based on the actual practice of "secondary entrepreneurship" of enterprises，The system has been sorted out and refined to form a unique "green + rhythm" corporate culture system。Focusing on corporate culture construction，Our reporter recently interviewed the Secretary of the Party Committee of Shandong Development Investment Group、Chairman Meng Lei。

Secretary of the Party Committee of Shandong Development Investment Group、Chairman Meng Lei was interviewed by our reporter

"Shandong State-owned Assets": In the process of forming the corporate culture system of Shandong Development Investment Group，Why “secondary entrepreneurship” is an important background？

Meng Lei: "Second entrepreneurship" is compared to "first entrepreneurship"。Since its establishment at the end of 2015，Shandong Development Investment Group can be divided into two development stages。

The first phase is nearly 4 years from its establishment to 2019，Solved the problem of "starting from scratch" for enterprises，This is the “first time starting a business”，Completed three tasks。First, company formation。On the basis of undertaking the infrastructure fund assets of the Provincial Development and Reform Commission，Shandong Development Investment Group scientifically carries out top-level design，Initially explored a relatively complete management development path，Laid a better foundation for the long-term development of the enterprise。The second is to complete the major strategic tasks assigned by the Provincial Party Committee and Provincial Government。During this time period，Shandong Development Investment Group focuses on major projects in the province，Participated in initiating the establishment of Shandong Railway Development Fund，Support the construction of high-speed rail in Shandong Province，Promote Jiqing High-speed Railway、Implementation of Lunan High-speed Railway and other projects，Cumulative investment of nearly 4 billion yuan to support Haiyang Nuclear Power、Construction of a number of energy projects such as Laizhou Power Plant。In accordance with the deployment of the provincial government，Establishing provincial direct investment fund，has invested in 169 small and medium-sized technology companies。Successfully seabet online sports bettingcompleted the “13th Five-Year Plan” province’s relocation investment and financing tasks for poverty alleviation，Received and distributed a total of 1.7 billion yuan in special poverty alleviation funds。The third is to gradually expand investment business。Shandong Development Investment Group to serve the economic and social development of Shandong、Promoting the transformation and upgrading of industrial structure is our responsibility，Successively launched policies such as “Encircle Fund” and “Hongxin Fund”、24 market-oriented funds，Scale is close to 20 billion yuan，Supported Shandong Tianyue Silicon Carbide、Inspur Big Data、Jinan Shengquan Graphene、Silicon-based bionics and other “top ten” industrial projects，Powerfully promoted the development of the province’s “top ten” industries。

Since 2019，As the first batch of state-owned capital investment companies in the province，Shandong Development Investment Group stands at a new starting point。Focus on in-depth study and implementation of General Secretary Xi Jinping’s important exposition on the reform and development of state-owned enterprises and party building，Strive to become stronger, better and bigger state-owned capital，Continuously enhance the vitality of the state-owned economy、Control and influence，Shandong Development Investment Group shall comply with the Provincial Party Committee and Provincial Government、A series of deployments by the Provincial State-owned Assets Supervision and Administration Commission to deepen the reform of state-owned enterprises，Start the “Second Entrepreneurship” Journey，Solving the problem of "from existence to specialness"。Early 2019，Going to Shenzhen、Beijing、Shanghai，In-depth investigation of Shenzhen Investment Holdings、Shenzhen Venture Capital、Hillhouse Capital and other benchmark companies and leading institutions，Initiated a work pattern that integrates benchmarking and cooperation。2020，Initiated the preparation of the first five-year plan，Development strategy determined、Development goals and main business development，Also started the refining and construction of corporate culture。

"Shandong State-owned Assets": Where is the focus of cultural construction of Shandong Development Investment Group？

Meng Lei: General Secretary Xi Jinping emphasized，Culture is an important force for national survival and development。For enterprises，Same thing。Culture is an important force for the growth and development of an enterprise，Is the core and key to improving the soft power of enterprise competition。

Specifically，Shandong Development Investment Group carries out corporate culture construction，Mainly front、After、Inside、Considerations from four external aspects。First, summary moving forward。As of the end of 2020，The total assets of the group have doubled，Up to 30 billion yuan，The average annual profit growth rate reaches 30%，A total of 500 million yuan in taxes and state-owned capital gains has been paid。In the process of these five years of hard work，The wisdom and spirit formed by Shandong Development Investment Group，Need to refine and summarize。The second is looking backward。In the “14th Five-Year Plan”，The group has made it clear that "promoting green development、The corporate mission of "Building Beautiful Shandong" and the corporate vision of "Building a domestic first-class green industry investment holding group and state-owned capital investment company"。This urges us to form a strong corporate culture，Leading cadres and workers to expand territory。The third is inward unity。With the development of career，The group’s employee base has grown from more than 30 people in the initial stage to more than 3,000 people now，The number of owned companies has grown from 2 to 11 currently，And controls 1 listed company。July last year，In accordance with the unified deployment of the Provincial Party Committee and Provincial Government，Shanghai Qilu、Shenzhen Donghua was reorganized and merged。Currently，Shandong Development Investment Group is relying on these two enterprises，In Shanghai、Shenzhen accelerates the construction of the provincial new and old driving energy conversion promotion center。In addition，There are also plans to build another foreign exchange center in Beijing，Build into Beijing、沪、Three pillars of investment promotion in Shenzhen、High-end service platform for recruiting talents。Such a business layout，Urgent need to speed up ideological healing、Cultural Fusion、Action Aggregation，Unify thoughts internally、Consensus reached，That is, there is an objective demand for corporate culture construction。The fourth is external promotion。We used to say that "the aroma of wine does not fear the depth of the alley"，Now we talk about "the smell of wine is also afraid of the depth of the alley"。New Era，It is crucial to do a good job in corporate communication。Next 5-10 years，Shandong Development Investment Group will fully implement the new development concept，In-depth implementation of the seabet online sports bettingParty Central Committee’s major decisions and arrangements for the “double carbon” goal，Focus on both international and domestic markets，Focus on “green、Two major directions of science and technology，Vigorously develop green industries，This is for the world、Future-oriented industrial development direction，Need more effort、Higher level of external publicity，Planting a plane tree，Attract the golden phoenix。

Going to Shenzhen BYD headquarters for cooperation inspection

“Green + Rhythm” positioning benchmark

"Shandong State-owned Assets": In the corporate culture system built by Shandong Development Investment Group，“Green Home” and “Rhythmic Stage” are the positioning benchmarks。What is the inspiration for this positioning？What is the relationship between “Green Home” and “Rhythm Stage”？

Meng Lei: Shandong is a major economic province，It is also a province with large energy consumption and carbon dioxide emissions，Implementing “carbon peak”、Carbon Neutral” Strategy、The task of achieving green development is arduous、Great responsibility。As a state-owned capital investment company，Promote green development，Work hard to achieve the “carbon peak” for the province as scheduled、Carbon Neutrality” goal adds green power，It is the historical mission and responsibility we shoulder。Green is the new green kinetic energy，It is the main business direction，Highlighting Shandong Development Investment Group’s green industry、Green investment and financing、The strategic direction of green parks as the main business。“Rhythm” and “Green Movement” are a pair of homophonic words，It is a regular beating，Aims to highlight the wisdom and innovation of Shandong Development Investment Group as an investment enterprise、Realm and Vision。

“Green Home” and “Rhythm Stage”，Continuously followed，Another cycle of enhancement，Both of them point to the new development concept of "green"。We develop the green industry、Refined and sublimated experience results in green investment practice，Used to optimize and improve the positioning of “green homes”；In turn, facing the future，Through the continuous struggle of generations of investors，A "rhythmic stage" that plays a role in enterprise reform and development，Path enhanced by loop，Promote enterprises to implement and strengthen green industries，Strive to contribute to the province’s green development。

"Shandong State-owned Assets": In the corporate vision and mission of Shandong Development Investment Group，“Green” is the key word。Why there is so much emphasis on green development？What is the international background？Whether it is carbon neutral with my country、Related to the “double carbon” target of carbon peak？

Meng Lei: This is Shandong Development Investment Group’s implementation of the party’s major decision-making arrangements，Based on the new development stage、Implement the new development concept、Practical responsibility in building a new development pattern。

First，From an international perspective，Green development is an important responsibility of our country as a responsible country。At the 2016 United Nations Climate Change Conference，my country has announced that “carbon dioxide emissions will peak around 2030 and strive to achieve it as soon as possible”。September 2020，President Xi Jinping clearly proposed at the United Nations General Assembly that China’s “carbon peak”、Carbon Neutrality” goal，Demonstrates my country’s responsibility as a major country。Secondly，From a domestic perspective，Green development is an important concept in the construction of ecological civilization in my country。The Fifth Plenary Session of the 18th CPC Central Committee proposed innovation、Coordination、Green、Open、Shared development concept；End of 2015，The Central Economic Work Conference clarified for the first time that my country’s resource and environmental carrying capacity “has reached or is close to the upper limit”，If you don’t brake, you may fall into an “environmental trap”，Can we overcome this hurdle，Green development is the key choice。In addition，Green development is an important direction for the conversion of old and new driving forces and industrial transformation and upgrading in our province，Cultivation and growth of green industry，For services and support for the construction of ecological civilization in the province、Cultivation of new economic growth points、It is of great significance to accelerate the economic transformation to green and sustainable development。

Established 5 years ago，Shandong Development Investment Group has always focused on green development，Committed to the creation of green industrial chain and green industrial ecology。Among them，Green industry field，Layout of new energy sources、Environmental protection and other green industries；United with the world’s top 500 central enterprises，Initiated the establishment of a specialized green energy industry operation platform—Shandong Green Energy Investment Co., seabet mobileLtd.，Undertake the major strategic task of “foreign power entering Shandong” in the province。Currently，The new energy project of "Long Power to Shandong" has been included in the national "14th Five-Year Plan"，The preliminary work of the Gansu Silver Project has been fully launched，The construction of the one-million-kilowatt "Jilin Electricity to Shandong" new energy project in Songyuan, Jilin has started。In addition，The group has also joined forces with Shanghai Guohui Company，Committed to the development of green and environmental protection industries in Shandong Province，Currently investing in and building an urban vein industrial park project in Zhucheng City, Weifang，Enter the core technology of sludge disposal，Coordinate the promotion of sludge、Solid waste、Livestock and poultry manure、Resource disposal and utilization of renewable resources and hazardous waste，Collaboratively solve the problem of urban heat source supply，Provide a green model for urban green development。In the field of green investment and financing，2 funds have been launched and established，They are Shandong Green Development Fund with funding background from international organizations，As well as Shandong Green Energy Fund with capital injection from central enterprises。Recent，Shandong Development Investment Group is cooperating with the Provincial Environmental Protection Department、CDB，Initiated the establishment of a green environmental protection fund，These 3 funds have the same goals、Everyone has their own emphasis，Committed to giving financial wings to the development of Shandong’s green industry，Promote the construction of beautiful Shandong。In the field of green technology，February this year，Group and Jinan City、Institute of Atmospheric Physics, Chinese Academy of Sciences signed a tripartite strategic cooperation agreement，Jointly build the “Carbon Neutral Technology Development Center”，Developing a layout in the field of "carbon neutrality" and green technology，Strive to provide industrial support and technical support for Shandong’s green, low-carbon and high-quality development。

After the “double carbon” goal was proposed，Shandong Development Investment Group regards the green industry investment contribution rate as an important measure of corporate reform and development，The contribution rate at the end of 2020 has exceeded 20%，In the first half of this year, the investment ratio was 68.22%，Strive for greater growth by the end of this year。

Minister of Science and Technology Wang Zhigang visited Shandong Zhongke Carbon Neutral Green Technology Company for investigation

Flash of philosophical thinking wisdom

"Shandong State-owned Assets": The corporate values ​​of Shandong Development Investment Group are "keeping integrity and innovation、Adults reach oneself”。Under enterprise development，How to handle the relationship between integrity and innovation？How to effectively realize adult self-realization？

Meng Lei: Keep upright，refers to our implementation of the decisions and arrangements of the provincial party committee and provincial government around our main business，The direction must be correct，Stick to the bottom line；Innovation，Reflected in business format、Business model、Management、Various dimensions such as technology。The two complement each other，Work together to promote the stability and long-term development of enterprises。

Adult self-reliance is the essence of our traditional culture，It is the value pursuit that enterprises should follow for sustainable and healthy development，Full of philosophical wisdom。In business management，Adult Daji reflects the needs of enterprises and the market、Customer、Synergistic relationships between business partners and corporate employees，Promote abandonment of the traditional zero-sum game，Aiming for a win-win situation、Mutual win、Win-win。

Team management，We advocate mutual achievement、Team atmosphere of growing together，Guide the majority of cadres and employees to be united and harmonious、Help each other，Thinking in one place，Strength in one place，Clench your fingers into a fist，Cohesion。The group company is a big ship，We must work together to help each other，Establish the idea of ​​​​"a game of chess"，Everyone is not only good at fighting、The unique locomotive，He cares about the overall situation、Screws that are good at cooperating，Work together to promote career development，Realize the value of life through career development。

"Shandong State-owned Assets": We noticed，The business philosophy and management philosophy of Shandong Development Investment Group，Both emphasize normativeness。Why pay so much attention to normativeness？Is it related to the characteristics of the industry？

Meng Lei: Our corporate value is “keeping integrity and innovating、Adults reach oneself”。"Normativity" is a direct manifestation of "keeping integrity"，This is the "background" seabet online casinoand "bottom line"。Currently，Shandong Development Investment Group has formed a relatively mature normative system at the two levels of basic business compliance management and investment business risk management。

High emphasis on normativeness，Determined by industry characteristics and the nature of state-owned enterprises。Shandong Development Investment Group is a provincial-controlled functional state-owned capital investment company，Any investment is risky，Control Risk、It is the responsibility of state-owned enterprises to maintain and increase the value of state-owned assets。Through years of practice，We deeply understand，The best standard for investment is strict risk management。

Based on this，Shandong Development Investment Group has formed a "strict control、Risk control concept of “preventing risks”，Organizing teams to Beijing many times、Shenzhen and other leading investment institutions “learn from their experience”，Based on the actual situation of the enterprise，Establish an investment decision-making committee and risk control center，Established a "big investment review" and "big risk control" system，Invite internal business backbones、Risk control specialists and external industry experts are members，Evaluate investment projects by collective voting，Control project risks，Invest for the company、Exit and risk management provide decision support，Effectively enhance the group’s project decision-making and risk management capabilities。In addition，We have also gradually improved corporate governance、Investment Management、More than 100 systems in ten categories including risk control，All business operations have achieved standardized management。Especially since last year，Implementing “process reengineering” through innovation，Carry out "level classification" of system management，Vigorously compressed business processes，Improved work efficiency，Further promote visualization of enterprise risk management、Refined transformation，Achieving standardized management of enterprises to improve both quality and efficiency。

Visited the Party History Education Base of Shandong Province and reviewed the oath of joining the Party

"Shandong State-owned Assets": Shandong Development Investment Group's talent concept and personnel code of conduct，Proposed many "standards"。From the perspective of enterprise human resources management，How to promote the implementation of these "standards"？What supporting measures are there？

Meng Lei: We insist on “morality first、The concept of making good use of talents，And established a complete set of employee behavior recognition system，To sum it up in three sentences，That is, what senior managers can do、Good judgment、Charming，Middle managers can recruit、Good Fight、Making a difference，All employees are dedicated、Practice、Passionate。

How to gather talents and use them，Stimulate individual wisdom，Release the connotation of corporate culture，This is an unavoidable issue in business management。These standards we proposed，Mainly directional guidance，Used to inspire employees to work in these directions。Culture is soft power，There are great differences between individuals，Difficult to quantify，We explore scientific guidance through systems。

In recent years，Shandong Development Investment Group conscientiously implements the three-year action plan for state-owned enterprise reform，Continuously promote the reform of the "three systems" to be deeper and more practical，Establish a complete system for talent selection and management。For example，At the recruitment end，The "Management Measures for the Market-oriented Introduction of High-Level Talents" was issued。Since 2020，The senior managers of the newly established enterprises have all achieved market-based selection and recruitment、Contract management。At the employer，Research clarified the promotion method for employee positions and ranks，Implement performance appraisal and salary management in hierarchical categories，Establishing capable people within、The winner will give way、Mediocre employment orientation。In addition，We also improved the error tolerance and correction methods for encouraging officers to start their own businesses，Create a relaxed environment for cadres and officers to start their own businesses。

Source: Shandong State-owned Assets           

Editor:Zhang XiaojieTypesetting: Tongzheng