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October 18,“Hospitable Shandong, Good Shandong Food” was once again recommended by the People’s Daily on a full page!



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On this public welfare poster,is the familiar Guoxin No. 1、Blue Whale seabet live casinoOne、CRRC Sifang Train、Weichai Engine、Goertek VR glasses and other Shandong high-quality products, “familiar faces”。


The reason why we say “again”,Because "Hospitable Shandong and Good Shandong" have been recommended many times。


March this year,The People’s Daily used four full pages to publish a public welfare poster titled “Hospitable Shandong, Good Shandong”,Let Shandong people be hospitable、The popular image of Shandong Haopin is vividly displayed on the paper。


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Recommended many times,Frequently popular in the circle,Also a frequent visitor on national hot searches!


What is the magic of "Hospitable Shandong, Good Shandong" that continues to hit the Internet?


This matter must be discussed as early as 2007.


Speaking of "Hospitality Shandong",This is Shandong’s tourism image slogan that took the lead in the country as early as 2007。


2008,Shandong has launched another "Hospitable Shandong" tourism promotion series,Broadcast on CCTV morning prime time。A sentence of "Hospitable Shandong welcomes you",The tourism brand of Shandong became an instant hit,Successfully made people across the country remember the beauty of Shandong。


How high was "Hospitality Shandong" at that time?


It can be said,This is the earliest provincial cultural advertising brand in China,It is also the only cultural tourism brand in the country,It creates a new model,Successfully impressed the brother provinces。


To borrow a sentence from a netizen: "All regional tourism advertisements will look like this。”


More than ten years have passed,The classic slogan “Hospitable Shandong welcomes you” is still loud today,Even foreign tourists can blurt it out。


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Let visitors give a thumbs up,The reason why it is so deeply rooted in the hearts of the people,What do you rely on?


It’s more than just a “hospitable Shandong welcomes you”,But the growing cultural tourism industry in Shandong!


Especially these years,From the development and protection of cultural relics and attractions,Operation and promotion of scenic spots,Then create smart cultural tourism to facilitate tourists,Shandong is committed to the entire chain。


Let’s look at a set of data.


2019,Shandong receives tourists 9.400 million visitors,Total tourism revenue 1.1 trillion yuan,Achieving a historic breakthrough seabet loginin a trillion-dollar industry;


As of the end of 2021,There are 1,184 A-level tourist attractions in the province;


Launched smart cultural tourism platform,Buy tickets、Book a hotel、Panoramic VR...16 city attractions are at your fingertips;


The number of national-level nighttime cultural tourism consumption clusters reaches 12,7 cities shortlisted for national cultural and tourism consumption demonstration、Pilot city,The number ranks first in the country;


61 villages were named “China Rural Tourism Model Villages”,Number No. 1 in the country;


The number of national first-level cultural centers ranks first in the country;


……


The data is exciting!The first in the country is soft!With what?


In the final analysis,Is a "Shandong native"!It is “Shandong people” who have the “brand”。


Honest、Integrity、Do things actually,Shandong people with the image of “Big Brother”,The reputation is unanimously recognized by everyone。


Verbal praise of "Why are Shandong people so good?",Always a frequent visitor on hot searches,Things that Shandong people have done,Heart-warming。


Cite a few small things that happened to people in Shandong.


2021,For epidemic prevention and control,Many people choose to celebrate the New Year in situ,The owner of a youth hostel in Jinan,More than 30 beds are provided for free,Let the foreigners staying in Jinan have a good year,Liked by central media;


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April this year,Such a heart-warming scene appeared on the side section of the highway in Dongming County, Shandong: a villager holding a big horn,Keep greeting stranded drivers to come and have a meal,“I cooked hot millet porridge for Xie,Hurry down and get something to eat,I will never let you go hungry when you arrive in Shandong!”


End of 2021,Mr. Sun, a retired teacher from Liaoning, traveled freely in Shandong for 10 days,Walking through Zibo、Qingzhou、Qingdao、Qufu、Heze 5 cities,Every city has little things that touch him: someone helps carry luggage when getting on and off the train、The leather hat I lost after getting off the train in Zibo was retrieved at Qingdao North Railway Station、Free peanuts for drinking at Qufu hotel...


One heart-warming thing,As small as a sesame seed,But as sweet as watermelon。


2021,Ms. Wang, who traveled to Qingdao, shared three personal experiences on the short video platform。The child is hungry at night and cannot buy milk,seabet betting platformThe guy at the front desk of the B&B immediately delivered a large bucket of milk;The real beer delivered to takeaway leaked,The store refunded the money without saying anything;The child wants to skateboard,The seller generously lent the children to play for two days for free。


The college student brought 60 kilograms of Zhanhua winter dates to his roommate;


The old man helped with a word,Mailed souvenirs to helpers for five consecutive years;


……


There are countless similar cases,Not to mention every time brother provinces have encountered epidemics in the past two years、During floods,There are always people in Shandong who make mistakes、There are dishes for delivery、Whatever is missing is given。


On social platforms, netizens have rave reviews for Shandong people:


“Shandong people are always kind to you!


People from Shandong have never let me down!


Been to Shandong once,I really feel that the quality of Shandong people is particularly good!Real!


Shandong people are hospitable and sincere.


Shandong heroes are not just bragging! ”


As the hometown of Confucius and Mencius、The land of etiquette,Qilu culture creates simplicity、kindness、Chongqing、The overall image of trustworthy Shandong people。


“A friend comes from afar,So happy” ,Become the traditional cultural "gene" engraved in the bones of Shandong people。


True and kind Shandong people,Do things down-to-earth,It also gave birth to the launch of the blockbuster brand "Haopin Shandong"!


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2020,The work report of the Shandong Provincial Government clearly states that “jointly build and share ‘good Shandong’,The key task of forming the “Hospitable Shandong·Good Shandong” brand system”。


January this year,CCTV also heavily promoted “Good Shandong”,"Smart Responsibility" and "Shandong Power" and other praises have overwhelmed the circle of friends。


March 2 this year,The first batch of “Good Shandong” brand list released,223 brands in 14 categories are on the list!Among them,There is no shortage of Haier refrigerators、Hisense TV、Don'e donkey-hide gelatin、Dezhou Braised Chicken and other well-known products that are famous throughout the country,There are also snow wax cars that shined at the Beijing Winter Olympics、Ice making equipment and ceremonial clothing of the Chinese sports delegation、The anti-cut skating suits worn by Olympic athletes seabet betting platformand other new and old kinetic energy conversion development achievements that represent the level of Shandong’s intelligent manufacturing。


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"Good Shandong",Fortunately, there are many types of products,Fortunately, the quality is excellent!


This year’s Mid-Autumn Festival,"Hospitable Shandong, Good Shandong" Beijing promotion event broadcast,Shandong has handed out a new business card to the world - "Hospitable Shandong, Good Shandong"!Shandong has a new slogan!


This is the world’s refocus and recognition of Shandong.


Li Ganjie, Secretary of the Shandong Provincial Party Committee, sincerely invites friends from all walks of life to Qilu,Taste special food、Enjoy the picturesque scenery、Enjoy the fun of "intelligent" creation,Feel the charm of “Hospitable Shandong and Good Shandong”。


On social platforms,“Good Shandong” also resonates with netizens,Frequently hot search!


Whether it’s Zhongche Sifang in that super-burning 180-second short film、Inspur Information,The Yantai Apple recommended by the blind box opening method on site、Weifang Hediao、"Guoxin No. 1" large-scale breeding work ship、State Grid Corporation of China’s 5G intelligent power inspection robot、Ruibao bicycles and other Shandong products,They are all leading global or national brands。


Shandong speaks with hard work,Speak with each of the good products that are well known and loved by consumers,This is the firm confidence and full sincerity of "Hospitable Shandong and Good Shandong"!


Today,“Hospitable Shandong, good Shandong” has become a beautiful business card for high-quality development!Hospitable Shandong、Haopin Shandong、Good man Shandong,has become an important symbol of Qilu land。Anchor “Go Ahead、Open a new game”,Hospitable Shandong,Using Shandong quality,Serving、Integrating into the new development pattern。


Believe,“Hospitable Shandong and good Shandong” will shine even more brilliantly in the future!


(Produced by Qilu Evening News·Qilu One Point,Some materials are synthesized from People’s Daily、Dazhong Daily、Qilu.com、Poster news, etc.)






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